So, the reason I haven’t been blogging for a while (3 weeks) is because I’ve been chasing storms in the wonderful land of America. I also ran over my mobile twice and left it to suffer in a storm for 30 minutes, but I try to forget about that… It surprisingly still works though (well done Apple). Anyway, today is our last day and we have decided to take it easy which has given me time to write this post. It’s been a crazy few weeks - we’ve seen insane amounts of thunder and lightening, massive hail, a sandstorm (above), 100+ mph winds, tornadoes and sadly, the damage that they can cause - Moore. However, it has been inspiring to see how well Oklahoma (and the rest of America) has responded to this tragedy and I feel privileged to have been able to help out along side these amazing people. Definitely something I will never forget. I’m super excited to go through the footage and photographs from this trip and share some of our experience! THANKS ‘MERICA! See you soon.
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So, the reason I haven’t been blogging for a while (3 weeks) is because I’ve been chasing storms in the wonderful land of America. I also ran over my mobile twice and left it to suffer in a storm for 30 minutes, but I try to forget about that… It surprisingly still works though (well done Apple). Anyway, today is our last day and we have decided to take it easy which has given me time to write this post.

It’s been a crazy few weeks - we’ve seen insane amounts of thunder and lightening, massive hail, a sandstorm (above), 100+ mph winds, tornadoes and sadly, the damage that they can cause - Moore. However, it has been inspiring to see how well Oklahoma (and the rest of America) has responded to this tragedy and I feel privileged to have been able to help out along side these amazing people. Definitely something I will never forget.

I’m super excited to go through the footage and photographs from this trip and share some of our experience!

THANKS ‘MERICA!
See you soon.

Sotto is an authentic Italian trattoria with a culinary style based on the idea of malfatti. Literally translated into English as “poorly made,” malfatti is symbolic for the Italian ideal that the best meals are simple, straightforward dishes made from the highest quality ingredients. Malfatti is never about achieving perfection, but producing a hand-crafted dish that leaves evidence of the cook’s touch. The identity created for Sotto needed to be unmistakably Italian and give the restaurant concept a modern aesthetic. Taking design influence from the Futurist movement of early 20th century Italy was a natural fit to give the concept relevance and enough flexibility to create an array of organic compositions that fit the malfatti ideal. We used a bunch of different typefaces on the menu, all are authentic to the time period of Italian Futurism. We used a mix of Block Berthold, Bureau Grotesque, ITC Caslon 224, and Jenson. The sketched typeface was drawn in-house and the logo is a redrawn version of Block Berthold. The project took us approximately two months to go from concept to restaurant opening. - http://identitydesigned.com/sotto/
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Sotto is an authentic Italian trattoria with a culinary style based on the idea of malfatti. Literally translated into English as “poorly made,” malfatti is symbolic for the Italian ideal that the best meals are simple, straightforward dishes made from the highest quality ingredients. Malfatti is never about achieving perfection, but producing a hand-crafted dish that leaves evidence of the cook’s touch. The identity created for Sotto needed to be unmistakably Italian and give the restaurant concept a modern aesthetic. Taking design influence from the Futurist movement of early 20th century Italy was a natural fit to give the concept relevance and enough flexibility to create an array of organic compositions that fit the malfatti ideal. We used a bunch of different typefaces on the menu, all are authentic to the time period of Italian Futurism. We used a mix of Block Berthold, Bureau Grotesque, ITC Caslon 224, and Jenson. The sketched typeface was drawn in-house and the logo is a redrawn version of Block Berthold. The project took us approximately two months to go from concept to restaurant opening. - http://identitydesigned.com/sotto/
Zoom Info
Sotto is an authentic Italian trattoria with a culinary style based on the idea of malfatti. Literally translated into English as “poorly made,” malfatti is symbolic for the Italian ideal that the best meals are simple, straightforward dishes made from the highest quality ingredients. Malfatti is never about achieving perfection, but producing a hand-crafted dish that leaves evidence of the cook’s touch. The identity created for Sotto needed to be unmistakably Italian and give the restaurant concept a modern aesthetic. Taking design influence from the Futurist movement of early 20th century Italy was a natural fit to give the concept relevance and enough flexibility to create an array of organic compositions that fit the malfatti ideal. We used a bunch of different typefaces on the menu, all are authentic to the time period of Italian Futurism. We used a mix of Block Berthold, Bureau Grotesque, ITC Caslon 224, and Jenson. The sketched typeface was drawn in-house and the logo is a redrawn version of Block Berthold. The project took us approximately two months to go from concept to restaurant opening. - http://identitydesigned.com/sotto/
Zoom Info
Sotto is an authentic Italian trattoria with a culinary style based on the idea of malfatti. Literally translated into English as “poorly made,” malfatti is symbolic for the Italian ideal that the best meals are simple, straightforward dishes made from the highest quality ingredients. Malfatti is never about achieving perfection, but producing a hand-crafted dish that leaves evidence of the cook’s touch. The identity created for Sotto needed to be unmistakably Italian and give the restaurant concept a modern aesthetic. Taking design influence from the Futurist movement of early 20th century Italy was a natural fit to give the concept relevance and enough flexibility to create an array of organic compositions that fit the malfatti ideal. We used a bunch of different typefaces on the menu, all are authentic to the time period of Italian Futurism. We used a mix of Block Berthold, Bureau Grotesque, ITC Caslon 224, and Jenson. The sketched typeface was drawn in-house and the logo is a redrawn version of Block Berthold. The project took us approximately two months to go from concept to restaurant opening. - http://identitydesigned.com/sotto/
Zoom Info
Sotto is an authentic Italian trattoria with a culinary style based on the idea of malfatti. Literally translated into English as “poorly made,” malfatti is symbolic for the Italian ideal that the best meals are simple, straightforward dishes made from the highest quality ingredients. Malfatti is never about achieving perfection, but producing a hand-crafted dish that leaves evidence of the cook’s touch. The identity created for Sotto needed to be unmistakably Italian and give the restaurant concept a modern aesthetic. Taking design influence from the Futurist movement of early 20th century Italy was a natural fit to give the concept relevance and enough flexibility to create an array of organic compositions that fit the malfatti ideal. We used a bunch of different typefaces on the menu, all are authentic to the time period of Italian Futurism. We used a mix of Block Berthold, Bureau Grotesque, ITC Caslon 224, and Jenson. The sketched typeface was drawn in-house and the logo is a redrawn version of Block Berthold. The project took us approximately two months to go from concept to restaurant opening. - http://identitydesigned.com/sotto/
Zoom Info
Sotto is an authentic Italian trattoria with a culinary style based on the idea of malfatti. Literally translated into English as “poorly made,” malfatti is symbolic for the Italian ideal that the best meals are simple, straightforward dishes made from the highest quality ingredients. Malfatti is never about achieving perfection, but producing a hand-crafted dish that leaves evidence of the cook’s touch. The identity created for Sotto needed to be unmistakably Italian and give the restaurant concept a modern aesthetic. Taking design influence from the Futurist movement of early 20th century Italy was a natural fit to give the concept relevance and enough flexibility to create an array of organic compositions that fit the malfatti ideal. We used a bunch of different typefaces on the menu, all are authentic to the time period of Italian Futurism. We used a mix of Block Berthold, Bureau Grotesque, ITC Caslon 224, and Jenson. The sketched typeface was drawn in-house and the logo is a redrawn version of Block Berthold. The project took us approximately two months to go from concept to restaurant opening. - http://identitydesigned.com/sotto/
Zoom Info
Sotto is an authentic Italian trattoria with a culinary style based on the idea of malfatti. Literally translated into English as “poorly made,” malfatti is symbolic for the Italian ideal that the best meals are simple, straightforward dishes made from the highest quality ingredients. Malfatti is never about achieving perfection, but producing a hand-crafted dish that leaves evidence of the cook’s touch. The identity created for Sotto needed to be unmistakably Italian and give the restaurant concept a modern aesthetic. Taking design influence from the Futurist movement of early 20th century Italy was a natural fit to give the concept relevance and enough flexibility to create an array of organic compositions that fit the malfatti ideal. We used a bunch of different typefaces on the menu, all are authentic to the time period of Italian Futurism. We used a mix of Block Berthold, Bureau Grotesque, ITC Caslon 224, and Jenson. The sketched typeface was drawn in-house and the logo is a redrawn version of Block Berthold. The project took us approximately two months to go from concept to restaurant opening. - http://identitydesigned.com/sotto/
Zoom Info
Sotto is an authentic Italian trattoria with a culinary style based on the idea of malfatti. Literally translated into English as “poorly made,” malfatti is symbolic for the Italian ideal that the best meals are simple, straightforward dishes made from the highest quality ingredients. Malfatti is never about achieving perfection, but producing a hand-crafted dish that leaves evidence of the cook’s touch. The identity created for Sotto needed to be unmistakably Italian and give the restaurant concept a modern aesthetic. Taking design influence from the Futurist movement of early 20th century Italy was a natural fit to give the concept relevance and enough flexibility to create an array of organic compositions that fit the malfatti ideal. We used a bunch of different typefaces on the menu, all are authentic to the time period of Italian Futurism. We used a mix of Block Berthold, Bureau Grotesque, ITC Caslon 224, and Jenson. The sketched typeface was drawn in-house and the logo is a redrawn version of Block Berthold. The project took us approximately two months to go from concept to restaurant opening. - http://identitydesigned.com/sotto/
Zoom Info
Sotto is an authentic Italian trattoria with a culinary style based on the idea of malfatti. Literally translated into English as “poorly made,” malfatti is symbolic for the Italian ideal that the best meals are simple, straightforward dishes made from the highest quality ingredients. Malfatti is never about achieving perfection, but producing a hand-crafted dish that leaves evidence of the cook’s touch. The identity created for Sotto needed to be unmistakably Italian and give the restaurant concept a modern aesthetic. Taking design influence from the Futurist movement of early 20th century Italy was a natural fit to give the concept relevance and enough flexibility to create an array of organic compositions that fit the malfatti ideal. We used a bunch of different typefaces on the menu, all are authentic to the time period of Italian Futurism. We used a mix of Block Berthold, Bureau Grotesque, ITC Caslon 224, and Jenson. The sketched typeface was drawn in-house and the logo is a redrawn version of Block Berthold. The project took us approximately two months to go from concept to restaurant opening. - http://identitydesigned.com/sotto/
Zoom Info
Sotto is an authentic Italian trattoria with a culinary style based on the idea of malfatti. Literally translated into English as “poorly made,” malfatti is symbolic for the Italian ideal that the best meals are simple, straightforward dishes made from the highest quality ingredients. Malfatti is never about achieving perfection, but producing a hand-crafted dish that leaves evidence of the cook’s touch. The identity created for Sotto needed to be unmistakably Italian and give the restaurant concept a modern aesthetic. Taking design influence from the Futurist movement of early 20th century Italy was a natural fit to give the concept relevance and enough flexibility to create an array of organic compositions that fit the malfatti ideal. We used a bunch of different typefaces on the menu, all are authentic to the time period of Italian Futurism. We used a mix of Block Berthold, Bureau Grotesque, ITC Caslon 224, and Jenson. The sketched typeface was drawn in-house and the logo is a redrawn version of Block Berthold. The project took us approximately two months to go from concept to restaurant opening. - http://identitydesigned.com/sotto/
Zoom Info

Sotto is an authentic Italian trattoria with a culinary style based on the idea of malfatti. Literally translated into English as “poorly made,” malfatti is symbolic for the Italian ideal that the best meals are simple, straightforward dishes made from the highest quality ingredients. Malfatti is never about achieving perfection, but producing a hand-crafted dish that leaves evidence of the cook’s touch.

The identity created for Sotto needed to be unmistakably Italian and give the restaurant concept a modern aesthetic. Taking design influence from the Futurist movement of early 20th century Italy was a natural fit to give the concept relevance and enough flexibility to create an array of organic compositions that fit the malfatti ideal.

We used a bunch of different typefaces on the menu, all are authentic to the time period of Italian Futurism. We used a mix of Block Berthold, Bureau Grotesque, ITC Caslon 224, and Jenson. The sketched typeface was drawn in-house and the logo is a redrawn version of Block Berthold.

The project took us approximately two months to go from concept to restaurant opening. - http://identitydesigned.com/sotto/

Source: identitydesigned.com